Exploring the space between life and style, Holzweiler’s world extends beyond fashion, which can be seen in Holzweiler Platz. It’s located in Oslo’s Oslobukta, a bustling part of town known for its music, theatre and as a place that sees meetings of people from all across the world thanks to its proximity to the Oslo Fjord. Holzweiler founders Susanne, Andreas and Maria created Platz to continue this tradition. It’s a restaurant that brings people together, allowing them to create connections and tell stories over food and drinks, something the trio learned the importance of through their upbringings in Norway, which instilled in them the simple joy of hospitality.

Upon entering Platz, one of the first things a guest will be struck by is its tranquillity. Inspired by the body of water it’s situated beside, fluid lines are there to guide you through the space and invite you to take a moment out of your day to recharge with a meal, or even a simple cup of coffee. Just as Holzweiler’s fashion is informed by Norway’s nature, as is the menu at Platz. The kitchen works alongside local farms and suppliers to procure organic produce for all its dishes, ensuring that each and every offering on the menu serves as an authentic taste of Norway.

"Holzweiler Platz is our dream project - our very own playground where we can hang out with friends and family for shopping, events, food, wine or just a good cup of coffe. We love bringing people together, and this is the place."

"We believe that the future consumer is mainly purpose driven, they expect more than the physical transaction of goods. Brands need to offer more than experiences, a marketplace of ideas. This refers to the belief that the test of the acceptance of ideas depends on their competition with one another and not on the opinion of a censor. Our goal is to merge fashion, food, art, music and culture into a space with a lot of versatile collaborations both for established, as well as, emerging talents.

The challenges of merging retail and the restaurant was actually harder than we initially thought. We needed to take an even bigger ownership to the design process ourselves than in previous stores. Which has been very exciting and with great learnings along the way."

"We have found inspiration from the immediate surroundings, and the element of water is central to the design of the new Holzweiler store. As well as being a symbol of life, energy and hope, water unifies people and places located afar from each other. Holzweiler Platz will unify the brand's past with its future, bridging them together to represent the brand today."

"Holzweiler Platz will be a collage of space, representing overlapping of moments of the past, future and present. By bringing in drops of essence from other Holzweiler stores, we have created a place where you can sit together, find treasures from past collections, share a moment, discover new directions and experience momentary artistic collaborations. You will be visually guided through the space by the curved and graceful lines permeating the store, making it fluid and waterlike, with elements inspired by islands and water unifying the retail and café section of the new Holzweiler Platz."

To create the visual identity for Holzweiler Platz Studio Bielke & Yang has developed the full identity design, in true Bielke & Yang style, with an approach to make a positive impact.

"Holzweiler Platz was created to challenge conventional perceptions of what the retail experience can be. Platz will combine events, collaborations, art, architecture, food, and fashion — creating a meeting point and marketplace for ideas with a constantly evolving dialogue between these overlapping themes and moments.

The identity of the restaurant will also be in a state of continuous rediscovery — to the menu and the framework we have created for a new artist collaboration each year. This way the identity will keep on changing.